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in 2014, China's sports shoes industry layout, looking forward to the 2015 new opportunities
From: Dongguan Feng y Material Co. Ltd Post date: 2017-12-22


In recent years, the total amount of China's economy has been increasing, the income of urban and rural residents has been growing rapidly, and the consumer goods market has developed rapidly. With the remarkable improvement of the living standard, the level of clothing consumption of urban and rural residents has been steadily improved. In recent years, the total amount of China's economy has been increasing, the income of urban and rural residents has been growing rapidly, and the consumer goods market has developed rapidly. With the remarkable improvement of the living standard, the level of clothing consumption of urban and rural residents has been steadily improved.


China's sports shoes and sportswear market capacity is gradually expanding. According to Euromonitor's research data, from 2006 to 2010, China's sports shoes sales increased from 30 billion 485 million yuan to 54 billion 153 million yuan, the annual compound growth rate was 15.45%. According to Euromonitor's forecast, sales of sports shoes in China will reach 92 billion 993 million yuan in 2015.


According to Euromonitor's research data, the sales of Chinese sports clothing increased from 28 billion 52 million yuan to 66 billion 995 million yuan from 2006 to 2010, and the annual growth rate was 24.31%. According to Euromonitor's forecast, the sales of Chinese sportswear will reach 142 billion 432 million yuan in 2015.


Imitation is the main way of survival of the enterprise at present. Only a few large enterprises in the industry have R & D ability, such as Lining, Anta, double star and so on; most small and medium-sized enterprises are still in the stage of imitation. According to the market evaluation report of the sports shoes industry of our country, as the industry is gradually mature, research and development has become a bottleneck restricting the development of enterprises. Here is a look at how our sports shoes industry is laid out.


Sports shoes enterprise layout   

In fact, the vast majority of sporting goods dealers are not opposed to the mode of online marketing. They also agree that buying and selling sporting goods online is a trend. Some of them are also engaged in two businesses online and offline. It is understood that at present, some owners do outdoor sports activities also attaches great importance to network marketing, even though the store business is good, many customers are repeat customers, but through some means of network marketing, in the season to meet individual needs, more effectively pull the orders in the off-season. Whether to go to the well-known online shopping website to sell their own stores, owners often smile not to say yes or no.


All the big wearers quietly lay out the smart sports shoes Market


Before the wearable concept is popular, which of the wearable articles on the body is the most scientific and technological content? Yes, it is sports shoes.  Various sports brands, in all kinds of basketball shoes, running shoes, into a very high content of science and technology. Nowadays, although smart sports shoes have not yet become popular, many manufacturers have been quietly laying out.


In some industry insiders, smart shoes or smart shoes, smart watches is worth much more than stir in the industry.


The sports shoe market analysts pointed out that apple, Google, Nike, and China mainland millet company, may have been in the research and development of smart shoes related products, including Nike, the related research and development work is outsourced to Taiwan team, R & D personnel mainly from Taiwan university.


Taking Nike's intelligent sports shoes as an example, it will configure accelerometers and gyroscopes. If some actions may cause injuries, intelligent sports shoes will alarm.


With the guys, we summed up the whole development of the sports shoes industry in 2014. In 2015, the general direction is developing. We believe that we have a direction in our mind. Xiaobian doesn't disturb everyone's thinking. Xiaobian wants to talk to everyone.